What’s The Difference Between a Landing Page And Your Regular Website?
A landing page and a website are pretty much one in the same. However, they are used differently.
A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve, and what you provide.
Landing pages are a key tool that can help convert your audience into leads or customers, with a higher conversion rate than any other type of signup form. A landing page is usually an abbreviated version of your website with pertinent information for a specific person all on one page. Here’s where the difference comes in. Typically you use a landing page that has special information on it to lead people through a customer journey and get them to fulfill your call-to-action.
Think about if your business sells a service, but to two different types of industries or categories of people. Those people would need to hear different things to connect with your brand and service since they usually have different problems/concerns. You can create two separate landing pages of tailored content that would resonate with each group of clients. Then when you create ads that target these different audiences, you’re able to send them to the appropriate page that they’ll be more likely to respond to.
Along with increasing conversions, landing pages can also provide you with additional insights about your target audience, help grow your email subscriber list and help to make a good first impression to your audience.
We like creating landing pages for campaigns since you are able to create a separate, micro-environment to track performance and conversions. Landing pages can also contain individual offers, products or services.
Interested in creating a landing page for your website? Contact us.
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