TEAM DEVELOPMENT & TRAINING
From Corporate Executive Level to Small Businesses - Receive Virtual or On-Site Training At Your Level To Empower You to Take Control of Your Marketing
WE’RE IN THE BUSINESS OF TEACHING BUSINESSES HOW TO STAND OUT
We can help take your marketing department to the next level by doing a skills assessment and building on where skills currently are (at any level). If you don’t currently have a marketing department or staff, we can assist you with the scouting and hiring process first, and then train. We can cover the basics, help implement specific tools, or dive in deeper on marketing methodologies and process including the following topics:
COMMUNICATION & BRAND HEALTH
If you’re not getting the results you’re expecting, sometimes there can be a breakdown in communication or interactions with your customers. This can include anything from phrasing sending the wrong message, to a non-intuitive checkout process, to an ad that isn’t consistent with your brand messaging. Wording is important! We can look through your customer-facing interactions and work with you to tweak messaging and processes that resonate with your base.
GENERAL MARKETING STRATEGY & ORGANIZATION
Sometimes we get busy and can’t seem to get ahead of just reacting to what comes at us constantly. We can help you take back control by coming up with protocols and processes that help you get organized and refocused.
SOCIAL MEDIA BEST PRACTICES
The social media platforms are constantly changing how you can interact with potential customers with different types of posts, as well as regulations on how business pages can get their content out to their following. It’s hard to keep up with multiple, constantly evolving platforms. Whether you’re looking to ramp up your social media efforts or just getting your business pages started, we can help guide you through what’s currently most effective and best practices on the various platforms.
SOCIAL MEDIA STRATEGY & PLANNING
Certain platforms are suited best for certain types of content. There’s a never ending circle of your established following engaging with your media to spread your post, new people interacting with the post, and converting them to your established following. Engagement is the top goal in social media. We can help your staff develop an engaging social media strategy, guide which types of content to place where, and plan an implementation schedule.
AUDIENCE TARGETING & USER PERSONAS
Knowing your ideal audience and how to reach them involves a bit of research. Targeting is a key way to ensure you’re spending your marketing budget wisely to place your information in front of the right people at the right time. We can help you develop user personas on key people that you would like as customers, and then find those people in real life and how to get information about your products and services to them.
BUSINESS DEVELOPMENT & NEXT STEPS
Planning your organization’s growth is exciting! Let your marketing keep you on-track with your growth and do the heavy lifting. Sometimes it’s a little overwhelming knowing where to start. We’ll help you break down these goals into milestones with direct action items to implement along the way.
TRENDING MARKETING TOOLS & CREATIVE COLLATERAL
Looking for a way to breathe some new life in the marketing elements you’ve been running for a while? We can sit down with you and go over trending strategies, tools, and creative collateral and which might be appropriate for what you’re wanting to implement.
REPUTATION MANAGEMENT
If you’re getting some negative reviews, don’t fret! We can help you develop ways to counteract the negative and implement ways to encourage customers that stand behind your products and brand to leave positive reviews.
METRICS
Measuring whether or not your marketing efforts are working can be an endless sea of accounts, dashboards, tracking codes, and a lot of information you don’t really need to know. We can help you determine what information is important to you for tracking ROI, engagement, website analytics, referrals, demographic data, etc and help you set the processes up, and teach you how to read them.
SMALL BUSINESS KICKSTART
For small businesses just starting out or just starting to think about marketing needs, it’s hard to figure out where to start in the sea of endless services and potential ways to spend your marketing budget. You don’t need a huge marketing budget to get started, in fact, there are many low cost or free services you can use. We can sit down with you to determine what’s important for the next two years, and delve even deeper to what you can do within the next 6 months to get you headed towards successfully hitting those goals, while sticking to your budget, and staff or time constraints.
TARGETED CAMPAIGN PLANNING
Targeted campaigns are run in conjunction to your normal day-to-day marketing efforts. The purpose to a campaign is to really focus on specific goals and dedicate content and resources to reach them. They usually run 6-12 months, and the planning portion is the most important and time-consuming part. It doesn’t need to be overwhelming though. We can help your team figure out the details of the who, how, what, and where, so all you have left to do is follow a schedule for a seamless implementation. Continue scrolling for information on prepackaged 2-day workshop around targeted campaign planning.
CONTENT MARKETING
Content marketing is all about sharing soft-selling and educational content with your customer base to become a trusted source of information which in turn converts these readers into loyal customers. If done right and consistently enough, it can create a snowball effect exponentially increasing your reach and audience. We can help you come up with a strategy and determine what types of content you should publish for your industry. Continue scrolling for information on prepackaged 1-Day workshop around content marketing.
