Tip Tuesday: I’ve got a website for my business and want to improve SEO to get more traffic, where do I start?

When we meet with new clients, one of the first topics that typically comes up is SEO. Search Engine Optimization is still a very hot marketing topic, but it’s not necessarily where a digital marketing strategy should begin. 

While SEO is certainly important to consider and address, it is vital to first assess if your website is as good as it could be BEFORE you start stressing over driving traffic there.

Do I Need SEO for My Website?

If your website isn’t:

  • Attractive and attention-grabbing
  • Easy to navigate
  • Quick loading
  • Offering compelling content
  • Functioning smoothly in both desktop and mobile formats

then it’s probably not time to dive right into SEO yet. 

Once you DO have your site in a good position, there are many ways to tackle managing SEO, from keywords and metatags to regularly making site updates and overseeing your business listing in local directories.

How to Create a Strong Marketing Strategy

SEO is an important part of a digital marketing strategy, but it’s certainly not the only thing you should consider as you strive to grow your business. Each organization is unique, and there’s no one-size-fits-all marketing approach that will work for everyone. At Desert Creative Group, we help our clients develop and implement strategies tailored to their specific goals and needs.

Think you need to revamp your site or get rolling now on SEO? We can help!

Ready for a full marketing strategy? We can handle that too!

Let’s explore ways to elevate your business’s potential!