Utilizing Videos in Your Marketing When asked how consumers would most like to learn about a product or service, two-thirds of buyers (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website, or post, 4% who’d like to view an info-graphic, 3% who’d rather download an eBook or...
Continue readingShould I Promote My Business On TikTok?
There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
Continue readingCopyright Laws: The Dos and Don’ts for Imagery & Video
Unless you've intentionally researched and understood the policies around sharing images and videos on your social media and website, you've probably broken some copyright laws. It may sound dramatic, but the truth is that, as a business owner, you have a responsibility to make sure that your media is fairly sourced. If you're unsure where...
Continue reading5 Tips on How to Make Better Videos
Video Marketing – 5 Tips on How to Use Video For Your Business to Capture New Customers Why Should You Use Video For Your Marketing? More than 55% of shoppers use online video while shopping in-store 66% of consumers say they prefer watching a video than reading about a product 54% of consumers want...
Continue readingWe Have an Exciting Announcement For the Tourism Industry!
We've grown and expanded our tourism marketing partnerships and offerings. In response, we've launched Imaginative Destinations for more information. Click here to view more information. We've Partnered With Some Amazing People to Offer Robust Marketing Packages For the Tourism Industry A compelling story is one that connects emotionally to a person’s core and inspires...
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