The Importance of Planning Your Social Media Content

The Importance of Planning Your Social Media Content

The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...

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Ask an expert: What's the difference between Marketing Campaigns and Advertising Campaigns?

What’s the Difference Between Marketing Campaigns and Advertising Campaigns?

What’s the Difference Between Marketing Campaigns and Advertising Campaigns? Both marketing campaigns and advertising campaigns can be beneficial in helping you grow your brand, however, they are composed of different elements. Understanding the differences will help you know when to utilize the right one to maximize your desired results. Let’s look at the characteristics...

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Marketing Strategy vs Marketing Tools Blog Post

Strategy Vs. Tools

Your Marketing Strategy and Marketing Tools are Different, but Intertwined and Dependent When asking people what their marketing strategy involves, sometimes you get an answer back that consists of “We use social media” or “We send out email campaigns via ________ email company”. Those are great things to utilize, but with the understanding that...

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