At Desert Creative Group, we’ve been listening to your feedback and working hard to deliver the best solutions for your business. Over the past year, our robust sales and marketing cloud software has brought success to many of our clients. However, we knew we could take it even further. Today, we’re thrilled to announce...
Continue readingDoes Your Small Business Really NEED a CRM?
Curious about CRMs for your small business? Dive into our guide to uncover the truth, explore benefits, and discover Desert Creative Group's tailored CRM solution, Pexo Core....
Continue readingIs It Time To Expand Your Small Business?
As a business owner, it’s difficult to time expansions perfectly in order to seize opportunities while wisely investing your hard-earned capital. From hiring new employees to establishing secondary locations and new product lines, it’s a risky game of not only trial and error but also a detailed process of assessing the relevant market and...
Continue readingNew Startup Incubator and Entrepreneur Training Center to Launch in Downtown Twin Falls
New Startup Incubator and Entrepreneur Training Center to Launch in Downtown Twin Falls Twin Falls, Idaho – Local Twin Falls business, Desert Creative Group, and the South Central Small Business Development Center (SBDC) Office have joined forces to develop resources further and create a community for entrepreneurs that are in the early stages of...
Continue readingHow Diversifying Your Content can Increase Engagement and Sales
So you’re chugging away, working tirelessly to try and increase your following and engagement on social media. You try posting every day, posting to your stories, maybe even creating some video content, but people just don’t seem to be paying attention... ...
Continue readingDesert Creative Group Founder Named to NSBA Leadership Council
Janeale Dean, of Desert Creative Group LLC, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest, nonpartisan small-business advocacy organization....
Continue readingMarketing For Small Business: What Is a Customer Journey?
How the Next Google Algorithm May Affect Your Customer Journey: The first step in creating a Strategic Marketing Plan is to understand your customer journey. The customer journey drives the Strategic Marketing Plan by educating your audiences on who you are, targeting new sales leads, fostering current relationships, as well as driving conversion and...
Continue readingMarketing for Small Business: What is a Marketing Strategy?
In this post, we'll explore how small businesses can develop a marketing strategy to organize their marketing tools including social media....
Continue readingThe Importance of a Logo
This post is part one of two that covers the importance of your logo and brand identity for your business. What’s in a logo? A logo is an abbreviated mark that defines your business in its totality – the mission, what you do, and how you conduct your business. It is often the first impression people...
Continue readingStrategy Vs. Tools
Your Marketing Strategy and Marketing Tools are Different, but Intertwined and Dependent When asking people what their marketing strategy involves, sometimes you get an answer back that consists of “We use social media” or “We send out email campaigns via ________ email company”. Those are great things to utilize, but with the understanding that...
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