As a business owner, it can often feel like you're annoying your audience with a constant flow of ads and promotions. One way to change the seemingly selfish monotony of marketing is to find a way to give back and invite your audience to do the same! Want to grow your audience, promote customer loyalty,...
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Getting Your Holiday Marketing Noticed This Season With 5 Guerrilla Marketing Ideas It’s no secret that the holidays are the most competitive time of the year for business marketing. According to EMarketer, in 2018, US businesses “spent nearly $27 billion on social media marketing and allocated 25% of their annual budgets to holiday social media marketing...
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This is a great question! Is a campaign really successful if you don't have the data to prove what was successful about it? Tracking campaign success across digital platforms largely is tracking people's movements throughout every piece of your campaign by tracking conversions and traffic. For example, if you have a landing page that is promoting...
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Guerrilla marketing strategies rely on attention-grabbing tactics. Guerrilla Marketing can help you grow your business......
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In this Tip Tuesday, we cover utilizing videos in your marketing, the difference between a landing page and your website, and using Hotjar for website analytics....
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In this Tip Tuesday, we cover the top ways to market yourself and your products/services, improving the performance of your campaigns, and using Later to plan and schedule social media posts. ...
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In this Tip Tuesday, we cover diversity in your business, content and frequency in posting, and using World Time Buddy to schedule meetings and webinars....
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In this Tip Tuesday, we cover the importance of keyword research, growing your following on Instagram, using Keysearch to find keyword information, and reassessing your narrative....
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In this Tip Tuesday, we cover Google Analytics, Facebook and Instagram campaigns, using Airtable for marketing, and buyer personas....
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How the Next Google Algorithm May Affect Your Customer Journey: The first step in creating a Strategic Marketing Plan is to understand your customer journey. The customer journey drives the Strategic Marketing Plan by educating your audiences on who you are, targeting new sales leads, fostering current relationships, as well as driving conversion and...
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