Marketing Strategy Archives - Page 2 of 4

Tip Tuesday Ask An Expert "What is the difference between display ads and pay-per-click ads?" by Desert Creative Group

Ask an Expert: What’s the Difference Between Display Ads and Pay-Per-Click Ads?

May 31, 2022May 31, 2022desertcreativegroup

Display ads and pay-per-click ads are often talked about like they're the same thing, but to the core, they serve different purposes. So what is the difference and which is the right choice for your advertising strategy?...

Have you Been Considering a Rebrand?

April 26, 2022April 26, 2022desertcreativegroup

It’s inevitable… one day in the future, the beautiful logo, website, marketing materials and packaging you created when you started your business, the branding system you loved so much when you laid eyes on it all, will begin to feel stale and tired. What changed? As time passes, so do our preferences. Humans crave...

Declutter Your Business with These Five Simple Tips

April 1, 2022April 1, 2022desertcreativegroup

It’s that time of year where the sun is shining, and we’re all feeling energized and ready to tackle some projects! As you declutter your home and prepare for the summer ahead, it’s important to take some time to streamline, simplify and declutter your business. Since quarter 1 has came to an end, you have...

Branding: Why is it so Important For Your Business?

March 29, 2022March 30, 2022desertcreativegroup

Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...

Ask an Expert: How Do I Write a Good Subject Line for My Email Campaigns?

January 18, 2022January 18, 2022desertcreativegroup

Writing a good email subject can be as easy as following a formula and as frustrating as a long process of trial and error. Today, we’ll give you 3 tips to write the best email subject line for your campaigns the first time around!...

Ask an Expert: What is A/B Testing?

December 17, 2021December 13, 2021desertcreativegroup

Subtle differences in an ad can make a big difference when it comes to conversion rates. This is where A/B Testing comes in!...

Business Coach or Consultant? What's the Difference and which One Should I Hire to Help Me Reach My Business Goals? Desert Creative Group

Business Coach Or Consultant – Which One Do I Need?

December 17, 2021July 31, 2023desertcreativegroup

So the time has come where you’re ready to take the next step with your business and get some expert advice and guidance. There’s just one problem, you’re not sure exactly what kind of help you need to move your business forward, and you don’t want to invest in the wrong thing. Don’t worry,...

Let’s Get Specific! Niche Marketing Simplified and How to Get Started

November 29, 2021November 29, 2021desertcreativegroup

Niche marketing is a strategy in which a business identifies a unique group’s challenges and provides them with a targeted solution. The “marketing” component of this encompasses all of the content and ads that the company makes which highlight both the consumer’s specific issues and their product or services particular solutions. Learn how it...

How to adopt giving back initiatives into your business model with do good feel good marketing

Give Back and Grow Your Business With ‘Do Good, Feel Good’ Marketing Strategies

November 23, 2021November 23, 2021desertcreativegroup

As a business owner, it can often feel like you're annoying your audience with a constant flow of ads and promotions. One way to change the seemingly selfish monotony of marketing is to find a way to give back and invite your audience to do the same! Want to grow your audience, promote customer loyalty,...