The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...
Continue readingWhat’s the Difference Between Marketing Campaigns and Advertising Campaigns?
What’s the Difference Between Marketing Campaigns and Advertising Campaigns? Both marketing campaigns and advertising campaigns can be beneficial in helping you grow your brand, however, they are composed of different elements. Understanding the differences will help you know when to utilize the right one to maximize your desired results. Let’s look at the characteristics...
Continue readingFor B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services?
For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services? Business to Business marketing involves talking to your prospective customer a little differently. Since they’re professionals looking to another professional to help increase revenue (always the ultimate goal at the end of the day) they’re needing you to 1st solve...
Continue readingUtilizing Videos in Your Marketing
Utilizing Videos in Your Marketing When asked how consumers would most like to learn about a product or service, two-thirds of buyers (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website, or post, 4% who’d like to view an info-graphic, 3% who’d rather download an eBook or...
Continue readingThe Importance of Aligning Sales and Marketing Teams
The Importance of Aligning Sales and Marketing Teams In any business, the sales and marketing teams are the driving force behind growth and success. However, all too often, these teams operate in silos, with little communication or collaboration between them. This can result in missed opportunities, lost revenue, and a general lack of...
Continue readingHow Can I Improve The Performance Of My Campaigns?
How can I improve the performance of my campaigns? For this question, we’re assuming that you’re talking about your overall marketing campaigns, instead of a specific platform’s ad campaign (like Google or Facebook). Though, the advice really would be mostly the same, minus some bid strategy and targeting advice. The success of a marketing...
Continue readingTip Tuesday – June 22nd
In this Tip Tuesday, we cover utilizing videos in your marketing, the difference between a landing page and your website, and using Hotjar for website analytics....
Continue readingTip Tuesday – June 15th
In this Tip Tuesday, we cover the top ways to market yourself and your products/services, improving the performance of your campaigns, and using Later to plan and schedule social media posts. ...
Continue readingTip Tuesday – June 8th
In this Tip Tuesday, we cover diversity in your business, content and frequency in posting, and using World Time Buddy to schedule meetings and webinars....
Continue readingTip Tuesday – June 1st
In this Tip Tuesday, we cover the importance of keyword research, growing your following on Instagram, using Keysearch to find keyword information, and reassessing your narrative....
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