What’s the Difference Between Marketing Campaigns and Advertising Campaigns? Both marketing campaigns and advertising campaigns can be beneficial in helping you grow your brand, however, they are composed of different elements. Understanding the differences will help you know when to utilize the right one to maximize your desired results. Let’s look at the characteristics...
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What’s The Difference Between a Landing Page And Your Regular Website? A landing page and a website are pretty much one in the same. However, they are used differently. A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve,...
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The Importance of Aligning Sales and Marketing Teams In any business, the sales and marketing teams are the driving force behind growth and success. However, all too often, these teams operate in silos, with little communication or collaboration between them. This can result in missed opportunities, lost revenue, and a general lack of...
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How can I improve the performance of my campaigns? For this question, we’re assuming that you’re talking about your overall marketing campaigns, instead of a specific platform’s ad campaign (like Google or Facebook). Though, the advice really would be mostly the same, minus some bid strategy and targeting advice. The success of a marketing...
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Why Hire a Marketing Agency? Marketing is an investment that can help a business grow and flourish by attracting new customers and retaining current ones, overall increasing profits. With marketing being more important now than ever before, sometimes it can feel difficult and overwhelming. A marketing agency can help you and your business with...
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As a business owner, it’s difficult to time expansions perfectly in order to seize opportunities while wisely investing your hard-earned capital. From hiring new employees to establishing secondary locations and new product lines, it’s a risky game of not only trial and error but also a detailed process of assessing the relevant market and...
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The other day, I was asked at an event to describe what I do, and/or what Desert Creative Group does in ONE WORD. My mind started racing at the possibilities. I ran through just what I did that week and the projects going on, and the variety was huge. I was working on a...
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Engaging Your Sales Team to Implement a New Marketing Strategy You want to start planning a new marketing strategy, but the big question is how do you successfully implement it? It will require heavy participation from the sales team relaying the new message, and actually carrying out some of the elements. How do you...
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Your Marketing Strategy and Marketing Tools are Different, but Intertwined and Dependent When asking people what their marketing strategy involves, sometimes you get an answer back that consists of “We use social media” or “We send out email campaigns via ________ email company”. Those are great things to utilize, but with the understanding that...
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