content marketing Archives - Desert Creative Group

Brand Guidelines: Why Your Business Needs a Personality

November 21, 2024November 21, 2024Tamara Joyce

In today's competitive marketplace, having a strong brand personality is essential for your business's success....

The Importance of Planning Your Social Media Content

March 26, 2024March 16, 2024desertcreativegroup

The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...

Should I Consider Influencer Marketing For My Product?

August 7, 2023August 1, 2023desertcreativegroup

Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...

Is Content Marketing the Answer?

July 31, 2023July 31, 2023desertcreativegroup

In a time when many feel overwhelmed with information creating more content may seem counterintuitive. Why add to the madness? ...

Is Blogging Right For Your Business?

September 20, 2022September 20, 2022desertcreativegroup

Is blogging right for your business? In short, blogging is one of the best ways to increase your Search Engine Optimization (SEO) and boost sales for your business organically....

Ask an Expert: Do I Need a Blog on My Website?

December 13, 2021December 13, 2021desertcreativegroup

This is such a great question! You may have heard that blogging is dead in the age of Tick Tock, Youtube, and Instagram experts. We’re here to tell you that this simply isn’t the case! Blogging is still a powerful way to gain traffic to your website, build trust with your audience, and ultimately...

Ask an Expert: How can Online Advertising Help Improve Your Organic Digital Marketing Results?

How can Paid Advertising Help Improve Your Organic Digital Marketing?

September 7, 2021September 8, 2021desertcreativegroup

Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....

5 Tips to create better videos for your business

5 Tips on How to Make Better Videos

September 7, 2021September 7, 2021desertcreativegroup

Video Marketing – 5 Tips on How to Use Video For Your Business to Capture New Customers Why Should You Use Video For Your Marketing? More than 55% of shoppers use online video while shopping in-store 66% of consumers say they prefer watching a video than reading about a product 54% of consumers want...