The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...
Continue readingShould I Consider Influencer Marketing For My Product?
Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
Continue readingIs Content Marketing the Answer?
In a time when many feel overwhelmed with information creating more content may seem counterintuitive. Why add to the madness? ...
Continue readingIs Blogging Right For Your Business?
Is blogging right for your business? In short, blogging is one of the best ways to increase your Search Engine Optimization (SEO) and boost sales for your business organically....
Continue readingHow Diversifying Your Content can Increase Engagement and Sales
So you’re chugging away, working tirelessly to try and increase your following and engagement on social media. You try posting every day, posting to your stories, maybe even creating some video content, but people just don’t seem to be paying attention... ...
Continue readingAsk an Expert: Do I Need a Blog on My Website?
This is such a great question! You may have heard that blogging is dead in the age of Tick Tock, Youtube, and Instagram experts. We’re here to tell you that this simply isn’t the case! Blogging is still a powerful way to gain traffic to your website, build trust with your audience, and ultimately...
Continue readingHow can Paid Advertising Help Improve Your Organic Digital Marketing?
Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....
Continue reading5 Tips on How to Make Better Videos
Video Marketing – 5 Tips on How to Use Video For Your Business to Capture New Customers Why Should You Use Video For Your Marketing? More than 55% of shoppers use online video while shopping in-store 66% of consumers say they prefer watching a video than reading about a product 54% of consumers want...
Continue readingMarketing For Small Business: Putting Your Content into Action
Content marketing drives customer acquisition and retention by sharing high-quality, relevant, and personalized content to a specified audience. What does your content strategy look like?...
Continue readingMarketing For Small Business: What Is a Customer Journey?
How the Next Google Algorithm May Affect Your Customer Journey: The first step in creating a Strategic Marketing Plan is to understand your customer journey. The customer journey drives the Strategic Marketing Plan by educating your audiences on who you are, targeting new sales leads, fostering current relationships, as well as driving conversion and...
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