The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...
Continue readingUtilizing Videos in Your Marketing
Utilizing Videos in Your Marketing When asked how consumers would most like to learn about a product or service, two-thirds of buyers (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website, or post, 4% who’d like to view an info-graphic, 3% who’d rather download an eBook or...
Continue readingBranding: Why is it so Important For Your Business?
Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...
Continue readingMarketing For Small Business: Putting Your Content into Action
Content marketing drives customer acquisition and retention by sharing high-quality, relevant, and personalized content to a specified audience. What does your content strategy look like?...
Continue readingDon’t Be Difficult!
No matter how stellar your marketing materials and efforts are, if your customers have a difficult customer experience, your sales will suffer. This is not just advice for online, but for in-person interactions too. Don’t Be Difficult! Now what does being difficult really mean? It means don’t be difficult to do business with. I...
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