Engaging Your Sales Team to Implement a New Marketing Strategy You want to start planning a new marketing strategy, but the big question is how do you successfully implement it? It will require heavy participation from the sales team relaying the new message, and actually carrying out some of the elements. How do you...
Continue readingThe Importance of a Logo
This post is part one of two that covers the importance of your logo and brand identity for your business. What’s in a logo? A logo is an abbreviated mark that defines your business in its totality – the mission, what you do, and how you conduct your business. It is often the first impression people...
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