Branding Archives - Desert Creative Group

Brand Guidelines: Why Your Business Needs a Personality

November 21, 2024November 21, 2024Tamara Joyce

In today's competitive marketplace, having a strong brand personality is essential for your business's success....

Is Content Marketing the Answer?

July 31, 2023July 31, 2023desertcreativegroup

In a time when many feel overwhelmed with information creating more content may seem counterintuitive. Why add to the madness? ...

New Startup Incubator and Entrepreneur Training Center to Launch in Downtown Twin Falls

December 20, 2022March 29, 2023desertcreativegroup

New Startup Incubator and Entrepreneur Training Center to Launch in Downtown Twin Falls Twin Falls, Idaho – Local Twin Falls business, Desert Creative Group, and the South Central Small Business Development Center (SBDC) Office have joined forces to develop resources further and create a community for entrepreneurs that are in the early stages of...

Branding: Why is it so Important For Your Business?

March 29, 2022March 30, 2022desertcreativegroup

Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...

Communication Interview with Kelsey Dietz with Convos with Kelsey - Convos in Marketing

Convos with Kelsey Podcast

July 28, 2020July 31, 2023desertcreativegroup

Desert Creative Group owner, Janeale Dean, had the pleasure of being a guest on the Podcast Convos with Kelsey. Host Kelsey Dietz invites women from different backgrounds to contribute perspectives on communications and navigating great conversations in our lives – even if they don’t go as planned. Here’s the breakdown from Janeale’s Episode: Convos...

Importance of a Logo: PT 2

February 5, 2019May 21, 2021desertcreativegroup

This is part two of our series about the importance of a great logo, and how a local business, Yellow Brick Café, went through the process of creating a logo they love and carrying the same principles throughout the rest of their branding in wonderful ways....

The Importance of a Logo

April 10, 2018April 11, 2018desertcreativegroup

This post is part one of two that covers the importance of your logo and brand identity for your business. What’s in a logo? A logo is an abbreviated mark that defines your business in its totality – the mission, what you do, and how you conduct your business. It is often the first impression people...

Coming Your Way

October 24, 2017January 31, 2018desertcreativegroup

These postcards will be circulating around to Southern Idaho-based businesses over the next two months. We’re excited to introduce ourselves to the area. While we have been operating and taking clients since April, we are now officially marketing ourselves publicly. If you didn’t receive one but would like to, email us and we’ll mail...