Brand Identity Archives - Desert Creative Group

Let’s Talk About Diversity And Inclusion

August 10, 2023August 3, 2023desertcreativegroup

Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....

Have you Been Considering a Rebrand?

April 26, 2022April 26, 2022desertcreativegroup

It’s inevitable… one day in the future, the beautiful logo, website, marketing materials and packaging you created when you started your business, the branding system you loved so much when you laid eyes on it all, will begin to feel stale and tired. What changed? As time passes, so do our preferences. Humans crave...

The Importance of a Logo

April 10, 2018April 11, 2018desertcreativegroup

This post is part one of two that covers the importance of your logo and brand identity for your business. What’s in a logo? A logo is an abbreviated mark that defines your business in its totality – the mission, what you do, and how you conduct your business. It is often the first impression people...