Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
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Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...
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Social media can be a real beast to take on, but in today's world is completely necessary. Whichever platform(s) your business is on - here are 3 things to keep in mind to get the most out of your social media marketing....
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This is part two of our series about the importance of a great logo, and how a local business, Yellow Brick Café, went through the process of creating a logo they love and carrying the same principles throughout the rest of their branding in wonderful ways....
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Your Marketing Strategy and Marketing Tools are Different, but Intertwined and Dependent When asking people what their marketing strategy involves, sometimes you get an answer back that consists of “We use social media” or “We send out email campaigns via ________ email company”. Those are great things to utilize, but with the understanding that...
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