Advertising Archives - Desert Creative Group

The Importance of Planning Your Social Media Content

March 26, 2024March 16, 2024desertcreativegroup

The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...

What’s the Difference Between Marketing Campaigns and Advertising Campaigns?

March 5, 2024March 16, 2024desertcreativegroup

What’s the Difference Between Marketing Campaigns and Advertising Campaigns? Both marketing campaigns and advertising campaigns can be beneficial in helping you grow your brand, however, they are composed of different elements. Understanding the differences will help you know when to utilize the right one to maximize your desired results. Let’s look at the characteristics...

For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services?

February 13, 2024January 31, 2024desertcreativegroup

For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services? Business to Business marketing involves talking to your prospective customer a little differently. Since they’re professionals looking to another professional to help increase revenue (always the ultimate goal at the end of the day) they’re needing you to 1st solve...

What’s The Difference Between a Landing Page And Your Regular Website?

January 30, 2024January 23, 2024desertcreativegroup

What’s The Difference Between a Landing Page And Your Regular Website? A landing page and a website are pretty much one in the same. However, they are used differently. A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve,...

What Is The Difference Between Micro Influencers And Other Influencers On Social Media?

August 21, 2023August 1, 2023desertcreativegroup

Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...

Should I Promote My Business On TikTok?

August 14, 2023August 1, 2023desertcreativegroup

There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....

Should I Consider Influencer Marketing For My Product?

August 7, 2023August 1, 2023desertcreativegroup

Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...

Tip Tuesday Ask An Expert "What is the difference between display ads and pay-per-click ads?" by Desert Creative Group

Ask an Expert: What’s the Difference Between Display Ads and Pay-Per-Click Ads?

May 31, 2022May 31, 2022desertcreativegroup

Display ads and pay-per-click ads are often talked about like they're the same thing, but to the core, they serve different purposes. So what is the difference and which is the right choice for your advertising strategy?...