A/B Testing Archives - Desert Creative Group

Ask an Expert: How Do I Write a Good Subject Line for My Email Campaigns?

January 18, 2022January 18, 2022desertcreativegroup

Writing a good email subject can be as easy as following a formula and as frustrating as a long process of trial and error. Today, we’ll give you 3 tips to write the best email subject line for your campaigns the first time around!...

Ask an Expert: What is A/B Testing?

December 17, 2021December 13, 2021desertcreativegroup

Subtle differences in an ad can make a big difference when it comes to conversion rates. This is where A/B Testing comes in!...