Marketing Services

Brand Strategy & Recognition

Your brand encompasses more than just your name and logo, it includes the complete perception surrounding every interaction from your business. Repeatably presenting yourself in genuine ways builds an image of a company people can trust.

Business Development

Getting together a plan for business growth over the next five years is vital and will tell you a lot about how your marketing will get you there. Following that growth often means venturing into new markets. We can help you prioritize what matters, audit and streamline current business and customer service practices, and deliver the market research to confidently enter new territory.

Campaign Development

Targeted campaigns are effective at growing a focused segment of business. No time, or need a helping hand developing a targeted campaign? We'll help you research the market, segment your audience, decide which marketing tools to deploy, and what types of content and creative elements you'll need to make your campaign a success.

Team Training

We like to help businesses understand core marketing principles and practices. We offer on-site training workshops to get your management and marketing teams up to speed and collaborating together to make your efforts as methodical and effective as possible. Learn More

Product Launches

Don't let your product launch be a flop. Take the time to plan and coordinate a campaign for launch to build anticipation, alert people of your product, and educate them on it. We can help make sure all of your ducks are in a row to build and grow momentum to set your sales goals.

Content Creation

Once you grab your audience's attention, keep them coming back by providing relevant content on a regular basis. Be the trusted source they turn to for information. Good content is the key for engagement and converting loyal followers into dependable customers.

Social Media

Building a loyal following on social media takes time, repeat interaction, and interesting content. It's not just about the number of followers you have, but the quality of them. Engagement from your followers will be what spreads your posts far and wide. We can help you develop a plan to give them great content they love while still being true to your brand. Learn More

Event Marketing

Events are a great way of showcasing a new product or service, and getting people familiar and having a good time with your brand. We're able to help in any capacity from helping plan the human engagement portion, providing the design elements, and all the way through helping promote the event.

Reputation Management & Public Relations

When it comes to how people perceive your brand, enlist help from experts! We can help you navigate the tumultuous public opinion landscape before something happens or after negative press gets out to help repair relationships.

Paid Advertising

Pay per click, google, youtube, connected TV, billboards, radio, cable television, social media, editorial, and more. There are so many channels to pay for advertising through to help spread your message, deciding which will have the most significant impact can be overwhelming. With data, we can help you determine which channels are appropriate and utilize our network of paid ad partners to help configure and manage your campaigns.

SEO

Maximize your organic search traffic! SEO comprises many different things including: Website optimization on the backend, copywriting, blog posts, Google My Business listing configurations, Google search console setup, long-tail and short-tail keywords, internet directories, backlinks and more!

Customer Journey Development

Your customer journey (often referred as a sales funnel) is a path of stages that a customer takes through their interactions with you. We like to break these stages down into awareness, nurture, consideration, decision, and re-engagement. Each stage relies on different content that resognates with your customer's needs. We can help develop your customer journey into a strategic marketing plan that helps you plan your content.

While working for Laser Technology, Inc., I reached out to Janeale Dean at Desert Creative Group to help manage a social media campaign surrounding one of the largest conferences of the year. The scope of the project was huge and deadline was extremely tight! She completely knocked it out of the park for us and I have hired her for several other projects since. Janeale brings so much to the table with her wealth of knowledge of the GIS/Mapping industry, her in-depth expertise with all the social media portals (both paid and organic) as well as her high-level of creativity to generate valuable content (both copy and imagery). I highly recommend Desert Creative Group and have every intention of working with Janeale again in the near future!

Paul Adkins

Global Marketing Communications Manager, Laser Technology, Inc.

I have worked with Desert Creative Group for most of the past two years - on a contract basis. They helped design marketing materials for Jerome 20/20, Inc. of various types. These materials are used for presentations in direct marketing with prospective clients and at conferences directed toward lead generation.

They are very pleasant to work with and very committed to being on time both in meetings and project deliverables. They pay attention to being exact and works diligently to satisfy their customers. I would recommend Desert Creative Group for your marketing material and website creative work.

Larry Hall

Executive Director, Jerome 20/20, Inc.

In a world inundated by creative marketing firms, it becomes a task in itself to find the truly talented and timely professionals in the vast sea of so-called "graphic designers" and "marketing consultants" -- Janeale and her team with Desert Creative Group made this an expedient, simple task. Between an impressive resume and the personable, yet professional engagement with my company, there was no competition or choice to be made outside of Desert Creative Group. The Harmony Hens complete branding project was a perfect combination of commitment to timely goals, communication of all parties involved, and collaboration of all things creative. It was an actual joy, akin to that of painting a canvas or composing a song, seeing the whole of my brand materialize out of simple ideas. Whatever the scope of your creative or marketing project be, Desert Creative Group has the excellence in experience and professionalism in progress to make your vision a tangible, effective visual.

Spencer Mallett

Owner, Harmony Hens

We at Bull Moose Bicycles are lucky to have Janeale Dean assisting us with the marketing of our business. She has helped us in understanding how social media can greatly enhance the number of people visiting the shop as well as the importance of creating a certain look to keep folks interested in the work we are doing. Janeale has an incredible handle on ways of marketing in the Magic Valley and understands how people get and perceive information in Southern Idaho. I recommend Janeale to any business looking to improve their marketing strategy.