Desert Creative Group is Excited to Announce Jeff Dawson Joining Leadership Team as a Senior Vice President and Principal Consultant
Jeff Dawson is a business and brand champion who brings more than 25 years of marketing and general management experience. He has worked with companies ranging from global consumer packaged goods to higher education to golf course resorts.
Providing strategic planning, advisory consulting, and subject matter expertise to help drive client business decisions and sustainable growth is Jeff’s focus.
“I am delighted to join Desert Creative. This is a talented team who brings a breadth of expertise and depth of functional skills. It’s a compelling combination of individuals and capabilities that offers a flexible, nimble approach to building client relationships and creating solutions to help grow their business.”
Jeff previously worked at Kellogg’s as Vice President of Marketing – Shopper Solutions. Prior to that, he was with Kimberly-Clark Corporation in progressive marketing assignments. Jeff was Vice President of North American Family Care Marketing with responsibility extending across a $3.4B portfolio of consumer tissue brands. His career path includes marketing assignments on key growth brands of HUGGIES® and KLEENEX®. Jeff also served as Vice President / GM of the Kimberly-Clark’s Target Corporation Customer Business Development team in Minneapolis.
“We are really excited to have Jeff Dawson join our leadership team! Desert Creative Group’s mission is to continue to build the best network of resources and talent available for our clients as they navigate business challenges and reach for new goals. Jeff is a wealth of knowledge; and his values, experience, and expertise will help continue to build our team’s skills and fuel our client’s success,” stated Janeale Dean, President of Desert Creative Group.
Desert Creative Group’s team of skilled Principal Consultants take a holistic approach to business to understand the complex ecosystem each individual organization has. We can help entrepreneurs and brands develop go-to-market strategies, prepare and plan for expansion, help overcome challenges and obstacles, and implement tools and practices to fuel sustainable growth.
