Ask an Expert: How can Paid Advertising Help Improve Your Organic Digital Marketing?

Organic and paid strategies are often planned, executed, and measured separately. They can have different goals and levels of “success”. Organic digital marketing content often focuses on rich content, long-term relationship building, keyword ranking, and community building. Paid digital marketing ads typically (not always) focus on immediate conversions that result in a return on investment (ROI).

We often see that organizations prioritize one strategy over the other. Having a focus is great, but if you strategically use both paid and organic strategies in tandem, you can maximize results. Here are some ways that paid ads can boost your organic digital marketing:

1. Expanded Brand Awareness & Reach

   • There’s no doubt that paid content reaches way beyond what your organic content could, exponetially faster. So why not utilize it to get in front of more people? As new people who have never heard of you before start to become familiar with your ads, what you offer, and how you could help them – guess what this equals? Brand awareness!

2. Content Planning

   • You can utilize paid ads to test messaging, headlines, and call-to-actions to see what people react to. Once you have an idea what people react well to, you can tailor your organic content to resognate with people for higher-performing blog posts, social media posts, and more. You can also utilize this knowledge to better plan for your keyword strategies.

3. Understanding Your Audience Better

   • With advanced targeted and analytics, you can experiment with putting specific messages and content in front of different audiences. This will help you guage who to target your content pieces for, where to spread those messages, and what they’re responding to at the moment.

4. Spreading Your Organic Content Further & For Longer

   • Having a great blog post on your website showing your athority in your industry is something you definitley want to have. To keep your everygreen content working for you, include these pieces periodically in your paid campaigns to push more and more people to your website to view. Blog posts are a great soft-selling tool if they’re educational and helpful.

5. Retargeting to Further Customer Journey

   • Once you have people visiting your website to view your landing pages and blog posts, use this oportunity to further their location in your customer journey by retargeting them with some ads. If someone read a blog post on your site – there is a good chance they may be ready and open to engaging with you one step further or would find some additional, similar information useful to help them become ready.

Have More Questions About Paid or Organic Digital Marketing Strategies?

Contact us here for a free discovery call on how we can help!

Submit Questions for an Upcoming Tip Tuesday Newsletter

Submit a question of your own by contacting us here.

Don’t Miss Out on Tip Tuesday!

For more marketing and business-related tips, sign up for our weekly #tiptuesday email newsletter here:

---

New to Tip Tuesday or Did you Miss a Recent One? Read previous Tip Tuesday Newsletters here!