Getting Your Holiday Marketing Noticed This Season With 5 Guerrilla Marketing Ideas

It’s no secret that the holidays are the most competitive time of the year for business marketing. 

According to EMarketer, in 2018 US businesses “spent nearly $27 billion on social media marketing and allocated 25% of their annual budgets to holiday social media marketing (primarily the four-day shopping period from Black Friday to Cyber Monday)”.

With all that competition, it’s important to have an aggressive marketing strategy that will help you to stand out among your competitors. 

Here Are 5 Guerrilla Marketing Ideas You Can Use for Your Business to Get Noticed this Holiday Season! 

Why Guerrilla Marketing? Learn about Guerrilla Marketing Strategies in this blog “Understanding Guerilla Marketing”

1) Participate in Community Fundraisers and Events

In the spirit of giving, communities often come together to raise money for important causes. Local business sponsors make these events and fundraisers possible!

Many events often allow for businesses to come and have a physical presence at the event. In this case, show up boldly with a branded presence and lots of information for potential customers. Do good and feel good as you team up with your community to make a difference! 

Pro-tip: always make donations in your business’s name so your business will be listed as a sponsor and therefore more likely to be seen by the public!

2) Send out Holiday Cards To Customers With a Handwritten Note

In a digital world, people often appreciate the sentiment of a personal card. You don’t have to write a novel, but a short handwritten note will show your customers just how much you appreciate their business. This will help maintain brand loyalty, and remind your customers that your business is there when it comes time to purchase gifts! 

3) Target Frequently Visited Places for Your Visual Advertisements

The holiday season leads to people spending more time out and about in the community. From malls to coffee shops, restaurants, gyms, and more, you’ll want to ask yourself where your target audience is spending time, and make sure that you have an eye-grabbing ad or physical presence there to meet them! 

4) Sponsor Your own Event or Fundraiser

By sponsoring a cause that you believe in with your business, you can get your name noticed and build a good reputation for your brand. To really make an impact and gain traction with your audience, be sure to encourage participants to share on social media platforms. 

*** Pro Tip: if you host a live event, make sure to have an attractive picture station where people are sure to gather and share all about the event across social media platforms! 

5) Collaborate with another business to create a unique limited-time holiday offer

This strategy can be highly effective for increasing sales during the holiday season. People are more likely to buy if there is some sort of added pressure such as product scarcity or a limited-time offer. 

When advertising, let your audience know that the offer will only last a short period of time, and all of the benefits of buying now versus later! 

To increase your audience and increase sales, make sure that both businesses are promoting the holiday offer online and in-person! It will be a win-win situation for both companies as they connect with each other’s audiences and existing customer base. 

*** Pro-tip: Keep a record of what works and what doesn’t this holiday season! Utilize stats to your advantage to create an informed strategy for the next holiday season! 

Getting Started

Whatever strategy you decide to implement this holiday season, don’t wait too long to get started. With holiday marketing and sales starting earlier than ever it’s important that you build some excitement and anticipation around your offer before people start their holiday shopping. 

Not sure what strategy would work best for your business, or how to get started? We’re here to help! At Desert Creative Group, our team of experts can help you to strategize and execute the best marketing plan for your company this holiday season. Click here to set up a free consultation.

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