As a business owner, it can often feel like you’re annoying your audience with a constant flow of ads and promotions. One way to change the seemingly selfish monotony of marketing is to find a way to give back and invite your audience to do the same! 

Want to grow your audience, promote customer loyalty, support a cause you believe in, and show that you’re a business owner that cares? Keep reading to learn how you can implement Do Good, Feel Good marketing strategies this holiday season! 

What is Do Good, Feel Good Marketing? 

Do Good, Feel Good Marketing is a marketing approach that incorporates charity or calling attention to a cause. If you’re able to encourage your customers to contribute to a cause with each purchase by donating a portion of sales, your customers feel good about participating and sharing your brand’s work! 

Examples of Do Good, Feel Good Marketing! 

TOMS Shoes and Their Famous One-For-One Business Model

One of the first examples we think of when it comes to this style of marketing is TOMS shoes. TOMS is well known for their one-for-one business model in which they leverage their Corporate Social Responsibility (CSR) to increase sales and create a positive front for their brand. For every pair of shoes purchased from TOMS, they promise to donate a pair to a child in need. When it comes time to choose whether or not to purchase, customers will often bend when they consider that their purchase has the potential to benefit someone else! 

Hydro Flask and Sustainability Marketing

Another great example of Do Good, Feel Good marketing is the Hydro Flask company which has created a whole campaign promoting the reduction of single-use plastics with long-lasting products that work even better! In this example, Hydro Flask’s customers feel good when they purchase a flask because they’re not only getting a great product, but they’re also playing an active role in solving the greater global issue of plastic pollution. 

How Can You Implement Do Good, Feel Good Marketing For Your Business? 

Start where you are! 

One of the easiest ways to get started with Do Good, Feel Good marketing is to highlight the generous or sustainable aspects of your business that are already in place. Perhaps you donate goods to local charities, sponsor an event every year, or have environmentally sustainable practices in place— either way, be sure to let your audience know, and encourage them to participate too! 

Can’t think of anything that you’re doing already? Consider Incorporating Charity Into Your Business Model!

Incorporating charity into your business model doesn’t have to mean a total business makeover. Instead, you can start by asking yourself what matters to you. Perhaps you received a scholarship that helped you to do something really important in your life. Maybe you’re passionate about helping find the cure for a particular disease or providing more resources to people in need in your community. Whatever it may be, try to think of a cause that you’d like to contribute to and then brainstorm ways to give back, and start with a campaign or an initiative!

Here are some common ways that businesses incorporate Do Good, Feel Good strategies into their business model

• Donate a portion of sales

• Reward customers for sustainable choices (bringing their own bags, or a reusable mug) 

• For every product purchased, another product will be donated

• Discounts for service workers (nurses, teachers, veterans etc.) 

• Seasonal Fundraisers

We’ve covered the basics of Do Good, Feel Good Marketing, but there’s still so much to do to actually strategize and make your efforts count with a marketing campaign that will get your business recognized!  At Desert Creative Group, we have a team of experts that can help you to create and execute a custom marketing plan to grow your customer base and increase sales. 

Click here to set up a free discovery call and let’s get started!

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