MODIFYING YOUR MARKETING COMMUNICATIONS DURING A CRISIS
A collection of resources to help your business during times of unrest.
Modifying Your Marketing Communications During a Crisis
Global pandemics, terrorism, extreme violence, natural disasters, political unrest, and many other things effect consumers and businesses around the globe. When volatile times arrive, you need to quickly shift your marketing strategies.
As COVID-19 sweeps across the world it has forced business to temporarily shut down, events to be cancelled, workers to adapt to working remotely, and people to curb spending. It has left a lot of uncertainty that effects planning with business communications and marketing.
To navigate the field of uncertainty during any crisis there are some key things a business must keep in mind to keep their marketing going in an effective manner.
New content dropping weekly.
RESOURCES
BLOG POSTS
Understanding the Situation
People's Mental States & Knowing the Appropriate Time To Engage.
Coming Soon
Perception Vs Reality
Addressing people's concerns and shifting the narrative
Coming Soon
Communicating & Content
Accurate Communication to Recoup Lost Revenue and Nurturing Relationships
Coming Soon
The Road to Recovery
Planning Your Recovery Strategy & Campaigns
Coming Soon
VIDEOS & RESOURCES
Tourism Marketing During a Crisis
A quick check-in in with Ilanit Melchior, the Tourism Director at the Jerusalem Development Authority
NEED HELP?
WE'RE HERE FOR YOU
When a crisis hits, your business is impacted. We're here to help you navigate the uncertainty through consulting, strategy and planning, campaign and content creation, business development, budget allocation, and more!
