This is a great question! Is a campaign really successful if you don't have the data to prove what was successful about it? Tracking campaign success across digital platforms largely is tracking people's movements throughout every piece of your campaign by tracking conversions and traffic. For example, if you have a landing page that is promoting...
Continue readingHow Do I Increase the Number of Incoming Leads From My Website?
For service-based businesses quality, inbound lead generation from your website can be a huge source for new business. If you have decent traffic coming to your website, but not the amount of leads you're hoping for here are some things to check:...
Continue readingHow can Paid Advertising Help Improve Your Organic Digital Marketing?
Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....
Continue reading5 Tips on How to Make Better Videos
Video Marketing – 5 Tips on How to Use Video For Your Business to Capture New Customers Why Should You Use Video For Your Marketing? More than 55% of shoppers use online video while shopping in-store 66% of consumers say they prefer watching a video than reading about a product 54% of consumers want...
Continue readingTip Tuesday – June 22nd
In this Tip Tuesday, we cover utilizing videos in your marketing, the difference between a landing page and your website, and using Hotjar for website analytics....
Continue readingTip Tuesday – June 15th
In this Tip Tuesday, we cover the top ways to market yourself and your products/services, improving the performance of your campaigns, and using Later to plan and schedule social media posts. ...
Continue readingTip Tuesday – June 8th
In this Tip Tuesday, we cover diversity in your business, content and frequency in posting, and using World Time Buddy to schedule meetings and webinars....
Continue readingTip Tuesday – June 1st
In this Tip Tuesday, we cover the importance of keyword research, growing your following on Instagram, using Keysearch to find keyword information, and reassessing your narrative....
Continue readingTip Tuesday – May 25th
In this Tip Tuesday, we cover Google Analytics, Facebook and Instagram campaigns, using Airtable for marketing, and buyer personas....
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