Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...
Continue readingLinkedIn Best Practices to Help You Post Confidently
Whether you are trying to generate more leads, network with peers, or generate investor interest, following these LinkedIn best practices will help you to reach your goals....
Continue readingAsk an Expert: How Do I Write a Good Subject Line for My Email Campaigns?
Writing a good email subject can be as easy as following a formula and as frustrating as a long process of trial and error. Today, we’ll give you 3 tips to write the best email subject line for your campaigns the first time around!...
Continue readingAsk an Expert: Does My Website Need to be Mobile Optimized?
Yes, your website needs to be mobile optimized! Most consumers utilize their phone when browsing the web and shopping. Learn more....
Continue readingAsk an Expert: What is A/B Testing?
Subtle differences in an ad can make a big difference when it comes to conversion rates. This is where A/B Testing comes in!...
Continue readingBusiness Coach Or Consultant – Which One Do I Need?
So the time has come where you’re ready to take the next step with your business and get some expert advice and guidance. There’s just one problem, you’re not sure exactly what kind of help you need to move your business forward, and you don’t want to invest in the wrong thing. Don’t worry,...
Continue readingAsk an Expert: Do I Need a Blog on My Website?
This is such a great question! You may have heard that blogging is dead in the age of Tick Tock, Youtube, and Instagram experts. We’re here to tell you that this simply isn’t the case! Blogging is still a powerful way to gain traffic to your website, build trust with your audience, and ultimately...
Continue readingLet’s Get Specific! Niche Marketing Simplified and How to Get Started
Niche marketing is a strategy in which a business identifies a unique group’s challenges and provides them with a targeted solution. The “marketing” component of this encompasses all of the content and ads that the company makes which highlight both the consumer’s specific issues and their product or services particular solutions. Learn how it...
Continue readingGive Back and Grow Your Business With ‘Do Good, Feel Good’ Marketing Strategies
As a business owner, it can often feel like you're annoying your audience with a constant flow of ads and promotions. One way to change the seemingly selfish monotony of marketing is to find a way to give back and invite your audience to do the same! Want to grow your audience, promote customer loyalty,...
Continue readingHow Do I Track Conversions and Traffic From Paid Ads on My Website?
This is a great question! Is a campaign really successful if you don't have the data to prove what was successful about it? Tracking campaign success across digital platforms largely is tracking people's movements throughout every piece of your campaign by tracking conversions and traffic. For example, if you have a landing page that is promoting...
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