What’s The Difference Between a Landing Page And Your Regular Website? A landing page and a website are pretty much one in the same. However, they are used differently. A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve,...
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How can I improve the performance of my campaigns? For this question, we’re assuming that you’re talking about your overall marketing campaigns, instead of a specific platform’s ad campaign (like Google or Facebook). Though, the advice really would be mostly the same, minus some bid strategy and targeting advice. The success of a marketing...
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Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
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There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
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Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....
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Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
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In a time when many feel overwhelmed with information creating more content may seem counterintuitive. Why add to the madness? ...
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Chatbots are becoming more and more prevalent, but for those of us not yet familiar, what is a chat bot, and could one help my business?...
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Display ads and pay-per-click ads are often talked about like they're the same thing, but to the core, they serve different purposes. So what is the difference and which is the right choice for your advertising strategy?...
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Remember that time you were shopping online and closed the tab before checking out, only to see an ad for that same company on your Facebook later that day? That’s the power of retargeting ads! ...
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