Display ads and pay-per-click ads are often talked about like they're the same thing, but to the core, they serve different purposes. So what is the difference and which is the right choice for your advertising strategy?...
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Have you Been Considering a Rebrand?
It’s inevitable… one day in the future, the beautiful logo, website, marketing materials and packaging you created when you started your business, the branding system you loved so much when you laid eyes on it all, will begin to feel stale and tired. What changed? As time passes, so do our preferences. Humans crave...
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Ask an Expert: What Are Retargeting Ads?
Remember that time you were shopping online and closed the tab before checking out, only to see an ad for that same company on your Facebook later that day? That’s the power of retargeting ads! ...
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Ask an Expert: How Do I Decide Which E-Commerce Platform is Right For Me?
The three main e-commerce platforms out there are Shopify, WooCommerce (operated off of Wordpress's platform), and Squarespace's E-commerce function. You may be asking though, "How do I decide which e-commerce platform is right for my business?" All three have different pros and cons and knowing these, can help you choose the right platform for...
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Ask an Expert: How Much Should I Be Spending on Social Media Ads?
Tip Tuesday Ask an Expert: "How Much Should I Be Spending on Social Media Ads? Without relying on an "it depends" answer, determining how much you should be spending on social media ads really does depend on a multitude of variables, this is the general approach we utilize to start to creating ad budgets....
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Declutter Your Business with These Five Simple Tips
It’s that time of year where the sun is shining, and we’re all feeling energized and ready to tackle some projects! As you declutter your home and prepare for the summer ahead, it’s important to take some time to streamline, simplify and declutter your business. Since quarter 1 has came to an end, you have...
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Copyright Laws: The Dos and Don’ts for Imagery & Video
Unless you've intentionally researched and understood the policies around sharing images and videos on your social media and website, you've probably broken some copyright laws. It may sound dramatic, but the truth is that, as a business owner, you have a responsibility to make sure that your media is fairly sourced. If you're unsure where...
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Branding: Why is it so Important For Your Business?
Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...
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LinkedIn Best Practices to Help You Post Confidently
Whether you are trying to generate more leads, network with peers, or generate investor interest, following these LinkedIn best practices will help you to reach your goals....
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Ask an Expert: How Do I Write a Good Subject Line for My Email Campaigns?
Writing a good email subject can be as easy as following a formula and as frustrating as a long process of trial and error. Today, we’ll give you 3 tips to write the best email subject line for your campaigns the first time around!...
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