Marketing Archives - Desert Creative Group

Tip Tuesday: I’ve got a website for my business and want to improve SEO to get more traffic, where do I start?

March 4, 2025February 23, 2025desertcreativegroup

When we meet with new clients, one of the first topics that typically comes up is SEO. Search Engine Optimization is still a very hot marketing topic, but it’s not necessarily where a digital marketing strategy should begin. While SEO is certainly important to consider and address, it is vital to first assess if...

Brand Guidelines: Why Your Business Needs a Personality

November 21, 2024January 27, 2025desertcreativegroup

In today's competitive marketplace, having a strong brand personality is essential for your business's success....

Does Your Small Business Really NEED a CRM?

July 10, 2024July 10, 2024desertcreativegroup

Curious about CRMs for your small business? Dive into our guide to uncover the truth, explore benefits, and discover Desert Creative Group's tailored CRM solution, Pexo Core....

The Importance of Planning Your Social Media Content

March 26, 2024March 16, 2024desertcreativegroup

The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...

What’s the Difference Between Marketing Campaigns and Advertising Campaigns?

March 5, 2024March 16, 2024desertcreativegroup

What’s the Difference Between Marketing Campaigns and Advertising Campaigns? Both marketing campaigns and advertising campaigns can be beneficial in helping you grow your brand, however, they are composed of different elements. Understanding the differences will help you know when to utilize the right one to maximize your desired results. Let’s look at the characteristics...

For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services?

February 13, 2024January 31, 2024desertcreativegroup

For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services? Business to Business marketing involves talking to your prospective customer a little differently. Since they’re professionals looking to another professional to help increase revenue (always the ultimate goal at the end of the day) they’re needing you to 1st solve...

Utilizing Videos in Your Marketing

February 6, 2024January 29, 2024desertcreativegroup

Utilizing Videos in Your Marketing When asked how consumers would most like to learn about a product or service, two-thirds of buyers (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website, or post, 4% who’d like to view an info-graphic, 3% who’d rather download an eBook or...

What’s The Difference Between a Landing Page And Your Regular Website?

January 30, 2024January 23, 2024desertcreativegroup

What’s The Difference Between a Landing Page And Your Regular Website? A landing page and a website are pretty much one in the same. However, they are used differently. A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve,...

The Importance of Aligning Sales and Marketing Teams

January 23, 2024January 23, 2024desertcreativegroup

The Importance of Aligning Sales and Marketing Teams In any business, the sales and marketing teams are the driving force behind growth and success. However, all too often, these teams operate in silos, with little communication or collaboration between them. This can result in missed opportunities, lost revenue, and a general lack of...

How Can I Improve The Performance Of My Campaigns?

January 23, 2024January 30, 2024desertcreativegroup

How can I improve the performance of my campaigns? For this question, we’re assuming that you’re talking about your overall marketing campaigns, instead of a specific platform’s ad campaign (like Google or Facebook). Though, the advice really would be mostly the same, minus some bid strategy and targeting advice. The success of a marketing...