Yes, your website needs to be mobile optimized! Most consumers utilize their phone when browsing the web and shopping. Learn more....
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Tourism Marketing: Introducing Imaginative Destinations!
Introducing Imaginative Destinations – A Complete Tourism Marketing Solution We’ve expanded our tourism marketing partnerships (and continue to do so) to give a full-service, specialized marketing solution to the tourism, travel, adventure, and hospitality market under one contract! We’ve recently launched a new microsite, Imaginative Destinations, to house everything for tourism. Check it out...
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Convos with Kelsey Podcast
Desert Creative Group owner, Janeale Dean, had the pleasure of being a guest on the Podcast Convos with Kelsey. Host Kelsey Dietz invites women from different backgrounds to contribute perspectives on communications and navigating great conversations in our lives – even if they don’t go as planned. Here’s the breakdown from Janeale’s Episode: Convos...
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We Have an Exciting Announcement For the Tourism Industry!
We've grown and expanded our tourism marketing partnerships and offerings. In response, we've launched Imaginative Destinations for more information. Click here to view more information. We've Partnered With Some Amazing People to Offer Robust Marketing Packages For the Tourism Industry A compelling story is one that connects emotionally to a person’s core and inspires...
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Now Offering Marketing Support!
Getting answers to your marketing questions has never been easier and more personal! At Desert Creative Group, we strive to give the most robust services to help businesses grow. After polling countless international business owners, solopreneurs, and marketing teams on how they handle answering marketing questions as they pop-up, we're pleased to announce our new...
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Standing Out in A Sea of Conference Exhibitors
Thinking of having a booth at a conference? Standing out either in-person in the sea of exhibitors or on social media with the constant chatter can be hard! So how do you help your organization stand out in chaos? Here are three main things companies can focus on during to maximize their time and investment...
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Success & Being Purposeful
The other day, I was asked at an event to describe what I do, and/or what Desert Creative Group does in ONE WORD. My mind started racing at the possibilities. I ran through just what I did that week and the projects going on, and the variety was huge. I was working on a...
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Importance of a Logo: PT 2
This is part two of our series about the importance of a great logo, and how a local business, Yellow Brick Café, went through the process of creating a logo they love and carrying the same principles throughout the rest of their branding in wonderful ways....
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The Importance of a Logo
This post is part one of two that covers the importance of your logo and brand identity for your business. What’s in a logo? A logo is an abbreviated mark that defines your business in its totality – the mission, what you do, and how you conduct your business. It is often the first impression people...
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Strategy Vs. Tools
Your Marketing Strategy and Marketing Tools are Different, but Intertwined and Dependent When asking people what their marketing strategy involves, sometimes you get an answer back that consists of “We use social media” or “We send out email campaigns via ________ email company”. Those are great things to utilize, but with the understanding that...
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