Branding & Identity Archives - Desert Creative Group

Brand Guidelines: Why Your Business Needs a Personality

November 21, 2024November 21, 2024Tamara Joyce

In today's competitive marketplace, having a strong brand personality is essential for your business's success....

Let’s Talk About Diversity And Inclusion

August 10, 2023August 3, 2023desertcreativegroup

Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....

Is It Time To Expand Your Small Business?

August 3, 2023August 3, 2023desertcreativegroup

As a business owner, it’s difficult to time expansions perfectly in order to seize opportunities while wisely investing your hard-earned capital. From hiring new employees to establishing secondary locations and new product lines, it’s a risky game of not only trial and error but also a detailed process of assessing the relevant market and...

Have you Been Considering a Rebrand?

April 26, 2022April 26, 2022desertcreativegroup

It’s inevitable… one day in the future, the beautiful logo, website, marketing materials and packaging you created when you started your business, the branding system you loved so much when you laid eyes on it all, will begin to feel stale and tired. What changed? As time passes, so do our preferences. Humans crave...

Branding: Why is it so Important For Your Business?

March 29, 2022March 30, 2022desertcreativegroup

Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...

On-Demand Marketing Support Gif 3 - Questions

Now Offering Marketing Support!

July 29, 2019July 29, 2019desertcreativegroup

Getting answers to your marketing questions has never been easier and more personal! At Desert Creative Group, we strive to give the most robust services to help businesses grow. After polling countless international business owners, solopreneurs, and marketing teams on how they handle answering marketing questions as they pop-up, we're pleased to announce our new...

Importance of a Logo: PT 2

February 5, 2019May 21, 2021desertcreativegroup

This is part two of our series about the importance of a great logo, and how a local business, Yellow Brick Café, went through the process of creating a logo they love and carrying the same principles throughout the rest of their branding in wonderful ways....

The Importance of a Logo

April 10, 2018April 11, 2018desertcreativegroup

This post is part one of two that covers the importance of your logo and brand identity for your business. What’s in a logo? A logo is an abbreviated mark that defines your business in its totality – the mission, what you do, and how you conduct your business. It is often the first impression people...