Desert Creative Group announces that it has joined the Esri Partner Network as a Bronze partner. Businesses have always utilized data to make informed decisions, but adding a location element can help give the data more tangible context. Hidden patterns, trends, and relationships emerge when you visualize and analyze data on a map. This...
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Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
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There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
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Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....
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Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
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As a business owner, it’s difficult to time expansions perfectly in order to seize opportunities while wisely investing your hard-earned capital. From hiring new employees to establishing secondary locations and new product lines, it’s a risky game of not only trial and error but also a detailed process of assessing the relevant market and...
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In a time when many feel overwhelmed with information creating more content may seem counterintuitive. Why add to the madness? ...
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New Startup Incubator and Entrepreneur Training Center to Launch in Downtown Twin Falls Twin Falls, Idaho – Local Twin Falls business, Desert Creative Group, and the South Central Small Business Development Center (SBDC) Office have joined forces to develop resources further and create a community for entrepreneurs that are in the early stages of...
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It’s that time of year where the sun is shining, and we’re all feeling energized and ready to tackle some projects! As you declutter your home and prepare for the summer ahead, it’s important to take some time to streamline, simplify and declutter your business. Since quarter 1 has came to an end, you have...
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So the time has come where you’re ready to take the next step with your business and get some expert advice and guidance. There’s just one problem, you’re not sure exactly what kind of help you need to move your business forward, and you don’t want to invest in the wrong thing. Don’t worry,...
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