When we meet with new clients, one of the first topics that typically comes up is SEO. Search Engine Optimization is still a very hot marketing topic, but it’s not necessarily where a digital marketing strategy should begin. While SEO is certainly important to consider and address, it is vital to first assess if...
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There is some confusion understanding the differences between Google Guaranteed Business Listings, Google Ads, and Google Search Results. Many business owners believe that by paying for Google Ads or by getting a Google Guaranteed badge, they are guaranteed a top spot in the search results. This is a common mindset, and unfortunately, it isn’t...
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Desert Creative Group is excited to welcome Neil Tomlinson to its consulting team as a Strategic Innovation Consultant....
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In today's competitive marketplace, having a strong brand personality is essential for your business's success....
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The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...
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Why Hire a Marketing Agency? Marketing is an investment that can help a business grow and flourish by attracting new customers and retaining current ones, overall increasing profits. With marketing being more important now than ever before, sometimes it can feel difficult and overwhelming. A marketing agency can help you and your business with...
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Desert Creative Group announces that it has joined the Esri Partner Network as a Bronze partner. Businesses have always utilized data to make informed decisions, but adding a location element can help give the data more tangible context. Hidden patterns, trends, and relationships emerge when you visualize and analyze data on a map. This...
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Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
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There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
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Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....
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