Case Study:
OnPoint Coffee Roasters
Project Overview
Client Background
After moving to Idaho six years ago, Kim, the founder of On Point Coffee Company, wanted to create a brand that truly reflected Idaho’s outdoor spirit and local identity. What began as a side gig quickly grew into a passion project she wanted to turn into a full-time business.
The Challenge
Primary Objective
To develop branding that represented Idaho’s lifestyle and outdoor culture, modernize her look, and position the company for long-term growth.
Discovery
Kim discovered Desert Creative Group (DCG) through a local newspaper article featuring the agency’s recognition as Business Owner of the Year. Inspired by DCG’s story, she reached out to collaborate.
Business Challenge
Kim’s main goal was to elevate On Point Coffee Company from a local side project to a professional brand that could attract wholesale customers and grow sustainably.
However:
- Her previous branding didn’t connect with her target audience.
- She had hired someone to create only a logo, without a cohesive brand strategy.
- Time was a major constraint, she was managing everything as a one-person team.
Our Solution
Services Provided:
- Full Brand Repositioning & Visual Identity Design
- Packaging & Graphic Design
- Marketing consultation
The Approach
DCG began with a deep discovery session to understand Kim’s vision, values, and goals. The team then developed a cohesive brand strategy that reflected Idaho’s outdoor aesthetic and On Point’s commitment to authenticity and quality.
Unique Strategies
- Created modern, nature-inspired visuals that captured the Idaho lifestyle.
- Revamped packaging design to align with retail expectations and appeal to wholesale buyers.
- Collaborated with specialists from multiple DCG departments to ensure expertise in every aspect, from branding to web design.
Early Concept Sketches
Timeline
-
First Few Months
Initial rebrand and visual identity launch.
-
Ongoing
Design support and digital strategy updates.
Experience & Results
Partnership & Process
Kim appreciated DCG’s personalized, flexible, and collaborative approach.
Exceeding Expectations
Unlike her previous experiences, DCG provided access to a full team of experts across departments, ensuring that every piece of the project was handled by a specialist.
Ready to Experience it Yourself?
