Engaging Your Sales Team

Engaging Your Sales Team to Implement a New Marketing Strategy You want to start planning a new marketing strategy, but the big question is how do you successfully implement it? It will require heavy participation from the sales team relaying the new message, and actually carrying out some of the elements. How do you...

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Marketing Strategy vs Marketing Tools Blog Post

Strategy Vs. Tools

Your Marketing Strategy and Marketing Tools are Different, but Intertwined and Dependent When asking people what their marketing strategy involves, sometimes you get an answer back that consists of “We use social media” or “We send out email campaigns via ________ email company”. Those are great things to utilize, but with the understanding that...

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