Thinking of having a booth at a conference? Standing out either in-person in the sea of exhibitors or on social media with the constant chatter can be hard! So how do you help your organization stand out in chaos? Here are three main things companies can focus on during to maximize their time and investment...
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The other day, I was asked at an event to describe what I do, and/or what Desert Creative Group does in ONE WORD. My mind started racing at the possibilities. I ran through just what I did that week and the projects going on, and the variety was huge. I was working on a...
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This is part two of our series about the importance of a great logo, and how a local business, Yellow Brick Café, went through the process of creating a logo they love and carrying the same principles throughout the rest of their branding in wonderful ways....
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Engaging Your Sales Team to Implement a New Marketing Strategy You want to start planning a new marketing strategy, but the big question is how do you successfully implement it? It will require heavy participation from the sales team relaying the new message, and actually carrying out some of the elements. How do you...
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This post is part one of two that covers the importance of your logo and brand identity for your business. What’s in a logo? A logo is an abbreviated mark that defines your business in its totality – the mission, what you do, and how you conduct your business. It is often the first impression people...
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Your Marketing Strategy and Marketing Tools are Different, but Intertwined and Dependent When asking people what their marketing strategy involves, sometimes you get an answer back that consists of “We use social media” or “We send out email campaigns via ________ email company”. Those are great things to utilize, but with the understanding that...
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No matter how stellar your marketing materials and efforts are, if your customers have a difficult customer experience, your sales will suffer. This is not just advice for online, but for in-person interactions too. Don’t Be Difficult! Now what does being difficult really mean? It means don’t be difficult to do business with. I...
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These postcards will be circulating around to Southern Idaho-based businesses over the next two months. We’re excited to introduce ourselves to the area. While we have been operating and taking clients since April, we are now officially marketing ourselves publicly. If you didn’t receive one but would like to, email us and we’ll mail...
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