Desert Creative Group Blog: Information of the Latest Trends

Ask an Expert: How Do I Write a Good Subject Line for My Email Campaigns?

January 18, 2022January 18, 2022desertcreativegroup

Writing a good email subject can be as easy as following a formula and as frustrating as a long process of trial and error. Today, we’ll give you 3 tips to write the best email subject line for your campaigns the first time around!...

Ask an Expert: Does My Website Need to be Mobile Optimized?

December 24, 2021May 15, 2022desertcreativegroup

Yes, your website needs to be mobile optimized! Most consumers utilize their phone when browsing the web and shopping. Learn more....

Ask an Expert: What is A/B Testing?

December 17, 2021December 13, 2021desertcreativegroup

Subtle differences in an ad can make a big difference when it comes to conversion rates. This is where A/B Testing comes in!...

Business Coach or Consultant? What's the Difference and which One Should I Hire to Help Me Reach My Business Goals? Desert Creative Group

Business Coach Or Consultant – Which One Do I Need?

December 17, 2021July 31, 2023desertcreativegroup

So the time has come where you’re ready to take the next step with your business and get some expert advice and guidance. There’s just one problem, you’re not sure exactly what kind of help you need to move your business forward, and you don’t want to invest in the wrong thing. Don’t worry,...

Ask an Expert: Do I Need a Blog on My Website?

December 13, 2021December 13, 2021desertcreativegroup

This is such a great question! You may have heard that blogging is dead in the age of Tick Tock, Youtube, and Instagram experts. We’re here to tell you that this simply isn’t the case! Blogging is still a powerful way to gain traffic to your website, build trust with your audience, and ultimately...

Let’s Get Specific! Niche Marketing Simplified and How to Get Started

November 29, 2021November 29, 2021desertcreativegroup

Niche marketing is a strategy in which a business identifies a unique group’s challenges and provides them with a targeted solution. The “marketing” component of this encompasses all of the content and ads that the company makes which highlight both the consumer’s specific issues and their product or services particular solutions. Learn how it...

How to adopt giving back initiatives into your business model with do good feel good marketing

Give Back and Grow Your Business With ‘Do Good, Feel Good’ Marketing Strategies

November 23, 2021November 23, 2021desertcreativegroup

As a business owner, it can often feel like you're annoying your audience with a constant flow of ads and promotions. One way to change the seemingly selfish monotony of marketing is to find a way to give back and invite your audience to do the same! Want to grow your audience, promote customer loyalty,...

Guerrilla Marketing Holiday Edition Make Your Business Stand Out for The Holidays

Guerrilla Marketing: Holiday Edition, Level Up Your Holiday Marketing!

November 4, 2021November 4, 2021desertcreativegroup

Getting Your Holiday Marketing Noticed This Season With 5 Guerrilla Marketing Ideas It’s no secret that the holidays are the most competitive time of the year for business marketing. According to EMarketer, in 2018, US businesses “spent nearly $27 billion on social media marketing and allocated 25% of their annual budgets to holiday social media marketing...

How Do I Track Traffic and Conversions from paid ads on my website? - Weekly Marketing Tips to Grow Your Business

How Do I Track Conversions and Traffic From Paid Ads on My Website?

October 26, 2021October 26, 2021desertcreativegroup

This is a great question! Is a campaign really successful if you don't have the data to prove what was successful about it? Tracking campaign success across digital platforms largely is tracking people's movements throughout every piece of your campaign by tracking conversions and traffic. For example, if you have a landing page that is promoting...