So the time has come where you’re ready to take the next step with your business and get some expert advice and guidance. There’s just one problem, you’re not sure exactly what kind of help you need to move your business forward, and you don’t want to invest in the wrong thing. Don’t worry,...
Continue readingAsk an Expert: Do I Need a Blog on My Website?
This is such a great question! You may have heard that blogging is dead in the age of Tick Tock, Youtube, and Instagram experts. We’re here to tell you that this simply isn’t the case! Blogging is still a powerful way to gain traffic to your website, build trust with your audience, and ultimately...
Continue readingLet’s Get Specific! Niche Marketing Simplified and How to Get Started
Niche marketing is a strategy in which a business identifies a unique group’s challenges and provides them with a targeted solution. The “marketing” component of this encompasses all of the content and ads that the company makes which highlight both the consumer’s specific issues and their product or services particular solutions. Learn how it...
Continue readingGive Back and Grow Your Business With ‘Do Good, Feel Good’ Marketing Strategies
As a business owner, it can often feel like you're annoying your audience with a constant flow of ads and promotions. One way to change the seemingly selfish monotony of marketing is to find a way to give back and invite your audience to do the same! Want to grow your audience, promote customer loyalty,...
Continue readingGuerrilla Marketing: Holiday Edition, Level Up Your Holiday Marketing!
Getting Your Holiday Marketing Noticed This Season With 5 Guerrilla Marketing Ideas It’s no secret that the holidays are the most competitive time of the year for business marketing. According to EMarketer, in 2018, US businesses “spent nearly $27 billion on social media marketing and allocated 25% of their annual budgets to holiday social media marketing...
Continue readingHow Do I Track Conversions and Traffic From Paid Ads on My Website?
This is a great question! Is a campaign really successful if you don't have the data to prove what was successful about it? Tracking campaign success across digital platforms largely is tracking people's movements throughout every piece of your campaign by tracking conversions and traffic. For example, if you have a landing page that is promoting...
Continue readingWhat’s the Hype About Guerrilla Marketing?
Guerrilla marketing strategies rely on attention-grabbing tactics. Guerrilla Marketing can help you grow your business......
Continue readingDesert Creative Group Founder Named to NSBA Leadership Council
Janeale Dean, of Desert Creative Group LLC, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest, nonpartisan small-business advocacy organization....
Continue readingHow Do I Increase the Number of Incoming Leads From My Website?
For service-based businesses quality, inbound lead generation from your website can be a huge source for new business. If you have decent traffic coming to your website, but not the amount of leads you're hoping for here are some things to check:...
Continue readingHow can Paid Advertising Help Improve Your Organic Digital Marketing?
Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....
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