For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services?
Business to Business marketing involves talking to your prospective customer a little differently. Since they’re professionals looking to another professional to help increase revenue (always the ultimate goal at the end of the day) they’re needing you to 1st solve a problem they have and 2nd to provide expertise outside of their in-house skill sets/workflows.
How do we get in front of these clients in their professional setting to engage them?
Here are 3 main ways:
1) Networking, Networking, NetworkingPut yourself where they are. This could be conferences, niche social media groups, industry events, membership clubs, and societies, etc. A decent chunk of your marketing budget should be spent getting you in front of your ideal customers.
2) Position Yourself as an ExpertIt’s one thing to get yourself to where they are, the next step is to get them to turn to you for information. Be helpful! Chime in on their questions to provide insight and help, speak at conferences on topics that they care about, post industry articles and content that provides news and progress, etc.
3) Build Your NetworkIt’s one thing to collect business cards or digital contacts when you meet these people, but it’s another thing to stay top-of-mind without personally emailing them all the time. If you set up your customer journey to allow them to opt-in to receive helpful information from you, they’ll get a little reminder of your value every time you post. This could be a blog they get alerts from, connecting personally on LinkedIn, signing up for your email list, and so on.
Looking for more B2B marketing ideas? Contact us!
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