The answer is very simple: video. While great photos and catchy captions and CTA’s are still important and effective, a sure-fire way to drive engagement is by posting video content. This is true across ALL social media platforms. People connect quickly with video content, as the combination of visual and audio elements becomes an...
Continue reading
Desert Creative Group (DCG) is pleased to announce Plumb Positioning Equipment, LLC, headquartered in Shelby, North Carolina, as the newest authorized reseller of Tersus GNSS solutions. Plumb Positioning will represent the Tersus portfolio across North Carolina, South Carolina, northern Georgia, and eastern Tennessee, bringing advanced geospatial technology to surveyors, engineers, and field professionals throughout...
Continue reading
The Quiet Levers That Drive Sustainable Growth Why consistency, clarity, and alignment create momentum over time Introduction Most growth conversations focus on large initiatives. New markets, product launches, big campaigns, investment in tools, or major strategic shifts. Those efforts can be important, but they are rarely what makes an organization truly sustainable over time....
Continue reading
Growth Without Chaos How connecting brand, process, and client experience supports sustainable growth Introduction Growth is often talked about as acceleration. More customers, more activity, more output, and more opportunity. But for many organizations, growth does not feel like acceleration. It feels like increased pressure. Workloads expand, complexity rises, and small misalignments begin to...
Continue reading
Clarity Before More Activity Why brand alignment outperforms “doing more marketing” Most organizations do not slow down because they are not doing enough. They slow down because the story is unclear, or because the outside of the business no longer reflects the work happening inside. When performance plateaus, the first instinct is often to...
Continue reading