Janeale Dean, of Desert Creative Group LLC, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest, nonpartisan small-business advocacy organization....
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How Do I Increase the Number of Incoming Leads From My Website?
For service-based businesses quality, inbound lead generation from your website can be a huge source for new business. If you have decent traffic coming to your website, but not the amount of leads you're hoping for here are some things to check:...
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How can Paid Advertising Help Improve Your Organic Digital Marketing?
Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....
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5 Tips on How to Make Better Videos
Video Marketing – 5 Tips on How to Use Video For Your Business to Capture New Customers Why Should You Use Video For Your Marketing? More than 55% of shoppers use online video while shopping in-store 66% of consumers say they prefer watching a video than reading about a product 54% of consumers want...
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Tip Tuesday – June 22nd
In this Tip Tuesday, we cover utilizing videos in your marketing, the difference between a landing page and your website, and using Hotjar for website analytics....
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Tip Tuesday – June 15th
In this Tip Tuesday, we cover the top ways to market yourself and your products/services, improving the performance of your campaigns, and using Later to plan and schedule social media posts. ...
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Tip Tuesday – June 8th
In this Tip Tuesday, we cover diversity in your business, content and frequency in posting, and using World Time Buddy to schedule meetings and webinars....
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Tip Tuesday – June 1st
In this Tip Tuesday, we cover the importance of keyword research, growing your following on Instagram, using Keysearch to find keyword information, and reassessing your narrative....
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Tip Tuesday – May 25th
In this Tip Tuesday, we cover Google Analytics, Facebook and Instagram campaigns, using Airtable for marketing, and buyer personas....
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Marketing For Small Business: Putting Your Content into Action
Content marketing drives customer acquisition and retention by sharing high-quality, relevant, and personalized content to a specified audience. What does your content strategy look like?...
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