Niche marketing is a strategy in which a business identifies a unique group’s challenges and provides them with a targeted solution. The “marketing” component of this encompasses all of the content and ads that the company makes which highlight both the consumer’s specific issues and their product or services particular solutions. Learn how it...
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As a business owner, it can often feel like you're annoying your audience with a constant flow of ads and promotions. One way to change the seemingly selfish monotony of marketing is to find a way to give back and invite your audience to do the same! Want to grow your audience, promote customer loyalty,...
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Getting Your Holiday Marketing Noticed This Season With 5 Guerrilla Marketing Ideas It’s no secret that the holidays are the most competitive time of the year for business marketing. According to EMarketer, in 2018, US businesses “spent nearly $27 billion on social media marketing and allocated 25% of their annual budgets to holiday social media marketing...
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This is a great question! Is a campaign really successful if you don't have the data to prove what was successful about it? Tracking campaign success across digital platforms largely is tracking people's movements throughout every piece of your campaign by tracking conversions and traffic. For example, if you have a landing page that is promoting...
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Guerrilla marketing strategies rely on attention-grabbing tactics. Guerrilla Marketing can help you grow your business......
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Janeale Dean, of Desert Creative Group LLC, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest, nonpartisan small-business advocacy organization....
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For service-based businesses quality, inbound lead generation from your website can be a huge source for new business. If you have decent traffic coming to your website, but not the amount of leads you're hoping for here are some things to check:...
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Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....
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Video Marketing – 5 Tips on How to Use Video For Your Business to Capture New Customers Why Should You Use Video For Your Marketing? More than 55% of shoppers use online video while shopping in-store 66% of consumers say they prefer watching a video than reading about a product 54% of consumers want...
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In this Tip Tuesday, we cover utilizing videos in your marketing, the difference between a landing page and your website, and using Hotjar for website analytics....
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