The Importance of Aligning Sales and Marketing Teams In any business, the sales and marketing teams are the driving force behind growth and success. However, all too often, these teams operate in silos, with little communication or collaboration between them. This can result in missed opportunities, lost revenue, and a general lack of...
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How can I improve the performance of my campaigns? For this question, we’re assuming that you’re talking about your overall marketing campaigns, instead of a specific platform’s ad campaign (like Google or Facebook). Though, the advice really would be mostly the same, minus some bid strategy and targeting advice. The success of a marketing...
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Why Hire a Marketing Agency? Marketing is an investment that can help a business grow and flourish by attracting new customers and retaining current ones, overall increasing profits. With marketing being more important now than ever before, sometimes it can feel difficult and overwhelming. A marketing agency can help you and your business with...
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Desert Creative Group announces that it has joined the Esri Partner Network as a Bronze partner. Businesses have always utilized data to make informed decisions, but adding a location element can help give the data more tangible context. Hidden patterns, trends, and relationships emerge when you visualize and analyze data on a map. This...
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Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
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There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
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Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....
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Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
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As a business owner, it’s difficult to time expansions perfectly in order to seize opportunities while wisely investing your hard-earned capital. From hiring new employees to establishing secondary locations and new product lines, it’s a risky game of not only trial and error but also a detailed process of assessing the relevant market and...
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In a time when many feel overwhelmed with information creating more content may seem counterintuitive. Why add to the madness? ...
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