Tip Tuesday Ask an Expert: What are Retargeting Ads?

Remember that time you were shopping online and closed the tab before checking out, only to see an ad for that same company on your Facebook later that day? That’s the power of retargeting ads!  The truth is that we live in a world of short attention spans and an overwhelming amount of marketing. Sometimes it takes a few reminders or a few different messages to get people from check-in to check-out. 

“Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites. Retargeting campaigns could be done with the help of Google Ads, Facebook retargeting, LinkedIn Ads and other retargeting advertising platforms. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales and customer loyalty.”  – Mailchimp.com

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