Tip Tuesday Ask an Expert: “How Do I Write a Good Subject Line for My Email Campaigns?”
Writing a good email subject can be as easy as following a formula and as frustrating as a long process of trial and error. Today, we’ll give you some tips to write the best email subject line for your campaigns the first time around!1) Write Your Email First, and Your Subject Line Second
Although this may go against your initial instincts, it’s usually the best approach. By writing your email first, you’re able to cherry-pick the most interesting points and ideas to highlight in the subject line.
2) Choose your Strategy
There are proven strategies that increase the likelihood that your emails will be opened. It’s usually a good idea to use a variety of these strategies with each email to keep things fresh and interesting for your audience. Here’s a few of the best strategies!
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- Ask a question?
- Personalize it/involve your customer in the message
- Offer Something
- Create a Sense of Urgency
- Entice your audience with a little teaser of the information that’s to follow
3) Run A/B Tests to Track Effectiveness of Different Subject Line For Your Campaigns Within One Audience
Although these strategies have been proven to improve the likelihood that an email will be opened, your audience is unique and likely to favor a particular few of these strategies.
To get the most out of your email marketing, it’s a good idea to test your subject lines. To do this, you can send out an email to a segment of your audience with one of the subject lines, then send the same email with a different subject line to a different segment of your audience and track their performance. Finally, choose the email that has a higher opening rate to send out as a blast to all your subscribers!
